Build Your Email List For Free Using Pay-Per-Click Advertising

Thursday, July 30th, 2009 at 1:10 pm

Build Your Email List For Free Using Pay-Per-Click Advertising

This article discusses an advanced list-building strategy that enables you to build your list for free using pay-per-click advertising.

If you want to build a large email list in the shortest time possible then one of the best ways is to simply use pay-per-click advertising services such as Google Adwords. This way you can drive serious amounts of traffic to either your main website, or better still directly to your opt-in page. Furthermore there is actually a way you can build your list for free using this method.

The key is to sell some kind of product (either your own product or an affiliate product) on the thank you page so that as soon as the subscriber fills in their details and joins your list they are immediately presented with this offer. This should specifically be a one-time offer because if your subscribers know that they won’t ever see this offer again they are more inclined to take advantage of this offer.

This method really does work well and you will generally find that most of the top internet marketers use such a method. Not only can it generate significant profits but if you are promoting your opt-in page on Google Adwords or one of the other pay-per-click services, you can effectively cover most or all of your costs.

Therefore you are essentially building a potentially very lucrative email list completely free of charge. Of course there are some niches where one-time offers may not be appropriate or where pay-per-click costs are simply to high to make this viable, but this method does work well in the vast majority of niches.

You should of course ensure that you are covering all of your advertising expenses by testing out the sales page to ensure that the conversion rate is as high as it possibly can be. You should also try and keep your pay-per-click costs as low as you possibly can so if you are using Google Adwords, for instance, you could maybe try going for positions 4-6 positions rather than the more expensive top 3 positions. You could also advertise on the content network because this is generally a lot cheaper than advertising on the search results pages.

Providing you can keep your costs down and promote a one-time offer that is relatively cheap (I usually promote products in the $17-$27 range as these attract a lot of impulse buys), then you can easily build a sizable email list just through pay-per-click advertising. Plus you can do this for free if you can cover your expenses with the revenue you receive from your one-time offers.

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By James Woolley
Published: 6/6/2009