How to use the “Marketplace” in Clickbank

Saturday, June 27th, 2009 at 11:49 am

Clickbank offers its affiliates the opportunity to shop through thousands of different titles based on several criteria in the marketplace area of the website. This allows users to customize their website to sell ebooks or other digital
downloads based on a particular subject, author, or other term as they see fit. There are 9 main categories that affiliates can pick material from: business-tobusiness, home & family, computing & Internet, health & fitness, money &
employment, fun & entertainment, marketing & ads, society & culture, and sports & recreation.

Any items within the marketplace can be searched by main subject as well as subtopic, popularity, and of course, a keyword. Users can also look them up by product type, which in this case will be either standard billing (where customers are charged a one time price), or recurring billing (where customers are billed weekly or monthly based on a subscription). Affiliates can view what is called a “pitch page” so they can see how the products they choose will be presented to the customer. This page is extremely important, since it is what will actually coax
the customer into making a purchase, therefore generating sales.

the_clickbank_maketplace

The pitch page is also important because it represents what the affiliate will be selling. It is basically an introductory website with basic information on the topic that the affiliate will be selling. For example, if the ebook you choose to sell as an affiliate is about buying a new boat, the pitch page will be a simple website getting the reader excited to find out more about how to purchase the boat. The page will let them know that the digital download they’re about to buy is full of helpful information, and can unlock secrets to getting the best deal on a boat. Once the customer decides to buy the material, a sale has been made. Some pitch pages are actually quite detailed, with audio and sometimes video
presentations. The more information included on a pitch page, the better the odds are that a customer will be interested to find out more and will actually close the deal. As an affiliate, it’s important to take a look at the pitch pages before choosing what to sell. Be sure the page is accurate, up to date, informative, and not too over the top.

Sometimes a pitch page can actually turn people off if it’s too pushy or makes claims that are a little too outrageous.
A great feature of the Clickbank Marketplace is that it’s updated every night. This means that as new publishers submit their new materials for approval, the Marketplace is being updated. This also means a lot more selection for affiliates
to choose from, as well as fresh new material. If you want to be a publisher and submit something to Clickbank, it’s important to note that the current categories are the only ones available at this time, so be certain that your material fits within one of the categories.

The Marketplace is an excellent tool for affiliates. It allows them to pick and choose the pages and products that they feel will work best for them, as well as generate the most sales. The ability to search items by keyword is a good feature
and makes finding what you need much more quickly. Each affiliate earns a percentage of every purchase that is made by a referred customer. In fact, over half of the revenue earned comes from the sales of affiliates.
The Marketplace is where everyone goes to select the products they wish to sell in order to refer more traffic. Each product has is own commission rate which can range anywhere from one to seventy-five percent of the total sale amount. The very minimum amount of commission is $0.25, and affiliates can earn up to
$100.00 per sale.

All items in the Marketplace are ranked by something called a productivity score.

Productivity_Score

The formula as to how Clickbank comes to this score is not made public, but there are several factors involved. The first factor is the $Earned/Sale, which is the average net amount of money earned for each sale referred by an affiliate.
This amount is the net dollar amount that is earned for each individual sale. It can be impacted by things like chargebacks, refunds issued, or the amount of sales tax charged. Certain things like returned (bounced or bad) checks would not affect this number.

The next factor involved in the score of an item in the Marketplace is the Future $ factor. This is the average amount of rebilled revenue by an affiliate thanks to sales they generate from their site. It is usually the total sum of all of the rebilled sales. Another factor involved is the Total $ which is the sum of all of the initial sales made and rebills, divided by the number of initial sales. In other words, this figure is the average total dollar amount per sale, which includes the amount of all rebills that might come out of that sale.
The %Earned/Sale factor is the average percentage commission that’s earned for each referred sale, per affiliate. This number will usually stay the same unless the publisher decides to change his or her payout at a later time. The %Referred factor is the percentage of the publisher’s total sales, which are referred by their affiliates.
Finally, the gravity factor is taken into account. This is the number of separate affiliates who earn a commission by referring a customer to the publisher’s books or digital downloads. For every affiliate paid, Clickbank adds an amount between one penny and one dollar to the total.
In order to get the productivity score, all of these factors are combined together using a secret formula. More recent sales will carry somewhat more weight in computing the total score. In order for publishers to improve their Marketplace ranking, the products have to be able to show a history of reliability in converting referred traffic into paying customers. Essentially, this means that having a page with an item on it is not enough. Just because your website generates traffic, does not mean that it’s bringing in sales. The hits must convert into actual sales before the Marketplace ranking can improve.
Generally, Clickbank looks at the history of sales over the past 8 weeks when factoring scores. Anything that brings in a higher ranking will usually bring more affiliates to the table, and in turn this generates more sales. As an affiliate, it’s important to use the Marketplace to your advantage. Research which topics are hot at the moment and see what sells the most based on the popularity search option. Then, look at the pitch pages carefully to ensure they
represent what you’d like to sell.

Try to choose articles or ebooks that are the highest ranking so you can ensure that your hits to the page will generate real sales. Then, you can wait and watch as the income starts to come in. It’s important to be vigilant when it comes to
marketing these pages, so you’re making absolute certain that the page and product is getting the most exposure possible.

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