The budget is where so many advertisers fail.
People new to Adwords quickly see their budget eaten up and dismiss the whole Adwords system. When in truth if they understood the system better and made a few small changes they would see their campaigns improve and their budget costs drop.
A successful campaign starts with the interface between you and your potential client the Ad. I’ll be discussing Ad copywriting in the next post.
For now here’s how to set and manage your budget properly.
This could save you a fortune -
Do you advertise on the Adwords ‘content’ network?
Do you even know what this is?
You can find it in ‘Edit Campaign Settings’.
You could be haemorrhaging cash here without even knowing it.
The content network will see your ad appear right across the Internet on sites related to your chosen keywords via Google’s Adsense program.
The problem is that in most cases there’s a huge difference between your ad on the search results page and your ad on someone else’s site. This difference is in the state of mind of the person that will see your ad.
A person seeing your ad in Google’s search results is proactively looking for what you’re offering, at least if you’ve got your keywords right, and so they are much more likely to buy or complete the desired action on your site.
Somebody coming across your ad whilst ‘browsing’ the Net, and that’s the key difference, is much less likely to complete the desired action. Since they are not proactively seeking out what you offer but instead casually come across your ad as they surf the Net, consequently their response will be much poorer.
I suggest you immediately turn of the option to appear on the content network. It’s very easy to do simply uncheck the checkbox found in your campaign settings at the top right.
Your daily budget
Start with a high budget to test and have your ad show the maximum number of times. This will build your CTR (Click Through Rate) for which Google will reward you by effectively letting you lower your bid without affecting your ad position.

Google’s aim is to return the most accurate result for any search. If your ad gets lots of clicks, a good CTR, logically it must be relevant and effective. The Adwords system will then raise your ad position or at a minimum allow you to reduce your bid without penalizing you by dropping the ad position.

To begin with you may want to spend less but a better attitude is to spend smarter.

Successful advertisers typically turn the daily budget up to the ‘max’ in their campaign settings area, based on Google’s suggested daily maximum. Cost control is achieved through pausing poor-performing ads and groups, or lowering bids – not by cutting your daily budget.

If you’re not appearing on the front page for a search you can’t measure ROI accurately for your keywords. You MUST pay through the nose to begin with.
But be careful not to appear at No.1 as it can attract the casual clicker.

After initial testing if you’ve written a good ad and are getting good CTR then you should see your ad hold it’s own when you lower your budget.
The idea is to get maximum exposure of your ad to better track keyword performance.
Don’t underbid your Ad group because you’re thinking of your “maximum bid” as your actual bid.

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I’ll make this as quick and easy as I can.
Each campaign should be broken down in to Ad groups. An Ad group sits within a campaign and you can have up to 100 Ad groups in any one campaign.
Arrange your keyword lists into clusters e.g.
Grp1
Product Names – Model numbers – plurals – reverse wording etc
This is your root group with your core keywords.
Grp2
More about this below
Grp3
Domain names and variations www and without etc – company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc,
Grp4 – superlatives & related
Best, cheap, cheapest, best buy
Grp5

No space, typo’s, hyphenated
Etc. etc. refer back to the keyword list chapter for more grouping ideas.
Essentially you should logically group certain keywords together. The above groups are only suggestions. You could take it further and have one set of keywords per Ad group: -
Grp1 Main keywords Grp2 Model numbers Grp3 Plurals Etc. etc.
But then management becomes time consuming. Try to keep the Ad group number down by grouping keywords in a logical manner.
Now Grp2. I’m jumping ahead a bit here since we haven’t discussed ad writing or campaign set up yet.
Run your ads for a while I suggest at least a couple of weeks at the maximum budget. More on budgets too in a future post. After a couple of weeks you will have a number of keywords that are performing well for you. Or at least you can see they are the potential best performers with the most searches even if you don’t get any clicks.
Take these keywords and place them in Grp2. Only select regular keywords, by that I mean no typos, hyphenated or ’space less’ keywords / phrases, domain names, company names etc. leave those where they are.
Grp2 is where you will use a technique to thrash your competition, explode your CTR and get those visitors to customer conversions really flying.

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Clickbank offers its affiliates the opportunity to shop through thousands of different titles based on several criteria in the marketplace area of the website. This allows users to customize their website to sell ebooks or other digital
downloads based on a particular subject, author, or other term as they see fit. There are 9 main categories that affiliates can pick material from: business-tobusiness, home & family, computing & Internet, health & fitness, money &
employment, fun & entertainment, marketing & ads, society & culture, and sports & recreation.

Any items within the marketplace can be searched by main subject as well as subtopic, popularity, and of course, a keyword. Users can also look them up by product type, which in this case will be either standard billing (where customers are charged a one time price), or recurring billing (where customers are billed weekly or monthly based on a subscription). Affiliates can view what is called a “pitch page” so they can see how the products they choose will be presented to the customer. This page is extremely important, since it is what will actually coax
the customer into making a purchase, therefore generating sales.

The pitch page is also important because it represents what the affiliate will be selling. It is basically an introductory website with basic information on the topic that the affiliate will be selling. For example, if the ebook you choose to sell as an affiliate is about buying a new boat, the pitch page will be a simple website getting the reader excited to find out more about how to purchase the boat. The page will let them know that the digital download they’re about to buy is full of helpful information, and can unlock secrets to getting the best deal on a boat. Once the customer decides to buy the material, a sale has been made. Some pitch pages are actually quite detailed, with audio and sometimes video
presentations. The more information included on a pitch page, the better the odds are that a customer will be interested to find out more and will actually close the deal. As an affiliate, it’s important to take a look at the pitch pages before choosing what to sell. Be sure the page is accurate, up to date, informative, and not too over the top.

Sometimes a pitch page can actually turn people off if it’s too pushy or makes claims that are a little too outrageous.
A great feature of the Clickbank Marketplace is that it’s updated every night. This means that as new publishers submit their new materials for approval, the Marketplace is being updated. This also means a lot more selection for affiliates
to choose from, as well as fresh new material. If you want to be a publisher and submit something to Clickbank, it’s important to note that the current categories are the only ones available at this time, so be certain that your material fits within one of the categories.

The Marketplace is an excellent tool for affiliates. It allows them to pick and choose the pages and products that they feel will work best for them, as well as generate the most sales. The ability to search items by keyword is a good feature
and makes finding what you need much more quickly. Each affiliate earns a percentage of every purchase that is made by a referred customer. In fact, over half of the revenue earned comes from the sales of affiliates.
The Marketplace is where everyone goes to select the products they wish to sell in order to refer more traffic. Each product has is own commission rate which can range anywhere from one to seventy-five percent of the total sale amount. The very minimum amount of commission is $0.25, and affiliates can earn up to
$100.00 per sale.

All items in the Marketplace are ranked by something called a productivity score.

The formula as to how Clickbank comes to this score is not made public, but there are several factors involved. The first factor is the $Earned/Sale, which is the average net amount of money earned for each sale referred by an affiliate.
This amount is the net dollar amount that is earned for each individual sale. It can be impacted by things like chargebacks, refunds issued, or the amount of sales tax charged. Certain things like returned (bounced or bad) checks would not affect this number.

The next factor involved in the score of an item in the Marketplace is the Future $ factor. This is the average amount of rebilled revenue by an affiliate thanks to sales they generate from their site. It is usually the total sum of all of the rebilled sales. Another factor involved is the Total $ which is the sum of all of the initial sales made and rebills, divided by the number of initial sales. In other words, this figure is the average total dollar amount per sale, which includes the amount of all rebills that might come out of that sale.
The %Earned/Sale factor is the average percentage commission that’s earned for each referred sale, per affiliate. This number will usually stay the same unless the publisher decides to change his or her payout at a later time. The %Referred factor is the percentage of the publisher’s total sales, which are referred by their affiliates.
Finally, the gravity factor is taken into account. This is the number of separate affiliates who earn a commission by referring a customer to the publisher’s books or digital downloads. For every affiliate paid, Clickbank adds an amount between one penny and one dollar to the total.
In order to get the productivity score, all of these factors are combined together using a secret formula. More recent sales will carry somewhat more weight in computing the total score. In order for publishers to improve their Marketplace ranking, the products have to be able to show a history of reliability in converting referred traffic into paying customers. Essentially, this means that having a page with an item on it is not enough. Just because your website generates traffic, does not mean that it’s bringing in sales. The hits must convert into actual sales before the Marketplace ranking can improve.
Generally, Clickbank looks at the history of sales over the past 8 weeks when factoring scores. Anything that brings in a higher ranking will usually bring more affiliates to the table, and in turn this generates more sales. As an affiliate, it’s important to use the Marketplace to your advantage. Research which topics are hot at the moment and see what sells the most based on the popularity search option. Then, look at the pitch pages carefully to ensure they
represent what you’d like to sell.

Try to choose articles or ebooks that are the highest ranking so you can ensure that your hits to the page will generate real sales. Then, you can wait and watch as the income starts to come in. It’s important to be vigilant when it comes to
marketing these pages, so you’re making absolute certain that the page and product is getting the most exposure possible.

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Hi everyone,

Jack Vidal here (http://twitter.com/jack_vidal), and here is my updated review of CopyNProfit. I had to update my review, because CopyNProfit has changed, and added more features to their service.

CopyNprofit is a published through clickbank, and the concept behind it is that once you buy it, you get access to the CopyNProfit members area and there you can see all the PPC campaigns of the creators, and copy them. It’s as simple as that.

EARNINGS DISCLAIMER: Results will vary, depending on the level of determination and motivation you put into online marketing and other endeavors. If you are new to internet marketing, I recommend that you start with NO COST methods to avoid financial loss.

Proof Of Purchase

I bought this on march 17, and before I continue, here is a copy of my purchase receipt, so that you will know that I really bought it, and that this review is not some bogus review:

Receipt for your ClickBank Order #DVER3BBQ

Dear JACK VIDAL,

This email confirms that you made a purchase from ClickBank.com. This
transaction will appear on your statement as “CLICKBANK” or “CLKBANK*COM.”
ClickBank is the Internet’s largest retailer of digital products. Please review
the following information and keep this email for future reference. Thank you
for your order.

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What is the price?

What Do you Get With Your Membership?

Video Alert!!! (Yes I created a video for you)

It is quite long, but after about 7 minutes I reveal the campaigns and the gift campaign